How a bad cask pint can lead to love

If you seek out the greatest beer lovers in any nation, they tend to be inquisitive and hungry for new experiences, especially tasty ones. Prominent beer industry figures frequently note that UK conventions which attract a global audience offer chances to overhear the conversations of American brewers and publicans excitedly discussing cask ale; where to drink it and what to drink. This eagerness to explore new things is to be expected of those with an established passion for great beer and the discovery of such. But are the US folks who are less entrenched in the world of beer as eager to get stuck in?

Sometimes the answer is still yes, but the possibility of a bad experience is higher for tourists than for anyone. When I first met my American husband, I winced as he reported having stumbled into a Nicholson’s pub and ordered a pint of London Glory in the West End on his first night in London. I could make a reasonable guess that it had been served flat, at the wrong temperature, and tasted of brown nothingness. Immediately my mind was racing with ideas of pubs that I could take him to for better cask ale experiences that would hopefully erase that newbie error of ill-fortune for good. Fortunately, he was willing to give cask another try, and loved it by the night’s end (it’s just as well; I’m not sure our relationship would have gotten off the ground had he not appreciated a good hand-pulled pint).

But what about the visitors to the UK who turn their backs on cask after a shoddy and lukewarm experience? How can we convince them to give cask another shot? The upcoming Cask 2019 event run by Affinity Brew Co could help. The participants will be breweries who don’t usually serve their beer in cask, and with trendy names like Beavertown and Pressure Drop already confirmed, it could be just the thing to convince skeptics that cask need not be bland and boring.

Maintaining the good parts of cask’s reputation whilst improving upon the bad parts is a tough PR gig, and is certainly not an overnight job. But together, we can keep the buzz going for this great British institution. And next time you overhear a bad pint ordered in an American accent, why not step in to humbly suggest an alternative? Your advice could even lead to the love of cask spreading a little further.

Is the CAMRA discount killing cask ale?

From my first foray into drinking real ale, I always had a soft spot for CAMRA. Sure, their meet-ups of beardy straight white middle-aged men could do with a bit of diversity, but they always seemed a friendly enough, if decidedly ‘uncool’ bunch.

Over time, sneers in CAMRA’s direction became more common, and inspired in me a somewhat protective knee-jerk response. It seemed to start around the time that the first BrewDog pubs displayed signs reading ‘No CAMRAs’ upon the walls of their hip joints; no doubt tongue-in-cheek, but with an underlying acidic aftertaste. There was a school yard bully vibe about it that struck me as unpleasant. And of course, we all know that what starts as a series of playful jibes at the bespectacled dorky kid eventually amounts to something much bigger.

My CAMRA card was last in the front of my wallet around the same time that I last carried a student card. Like all cash-strapped youngsters, I was a bargain hunter when it came to going out and having a good time, and I took my real ale habit the most seriously of all. It brought me fresh joy each time I found myself receiving 20p off a pint, and I admit that at the time I never thought too deeply about exactly who was discounting me – was it CAMRA themselves, the pubs, the suppliers, or the breweries?

For a while I imagined that it might be the pubs. The Bree Louise in Euston sent a drinking buddy of mine into shock upon demanding about £5.50 for a pint of Guinness several years ago. This seemed so steep given their usual prices that I couldn’t help wondering if this was some sort of ‘bad taste tax’. People who want to drink Guinness when there’s three stouts and two porters on the ale pumps will drink Guinness no matter what it costs. Could it be that the pricing up of the beers which enjoy an absurdly loyal and almost cult-like following was helping to keep the indie selections cheaper for the rest of us?

But on closer inspection, it’s easy to see that the CAMRA discounts are not doing wonders for everyone – especially the breweries. Ben Duckworth, Director and Co-Founder of Affinity Brew Co spoke to me about how breweries can often suffer due to the discounts offered to CAMRA card holders. In turn, the pubs want to pay less for the casks in order to preserve their profit margins. This echoed the sentiment from Matthew Curtis’ recent ‘Cask Confidential’ article for Ferment Magazine; cask is often the “lowest common denominator… treated without the care and attention that a premium product both requires and deserves.”

Ben highlighted the two main threats to cask ale today – pricing and presentation.
“For too long, people have only been willing to spend under £4 for a warm pint of flat ale. Which is probably all it’s been worth!”
Ben explained that this led to an effective ‘race to the bottom’, with pubs looking to pay as little as possible. He said he has heard of casks going for as low as £40 each.
“That’s £1 a litre, and is an absolute insult.”

As we talked, I felt dismayed and a little embarrassed to have celebrated the low cost of cask over keg throughout my student days and early twenties. But then I immediately saw the problem; as craft keg offerings have been getting better and better, cask quality has plateaued and demand has stagnated. It’s tough to feel ok about paying an extra quid for something that isn’t constantly upping its game. Looked at this way, the demise of cask under discounts seems like a sad self-fulfilling prophecy. Everyone loves value for money, but could it be that the CAMRA discount could eventually help to kill off the great quality cask ale that it has worked so hard to promote?

This Catch-22 definitely demands a new approach. Ben told me that Affinity’s Cask 2019 festival aims at exactly that.
“We thought, let’s get some of the best breweries in the country, some of whom don’t normally put their beers into cask, to put their beers into cask. We encase all the casks in a cooled container, and serve them on gravity.”
The festival will be offering beers at £5 a pint (halves are also available) and will feature beers from breweries such as Beavertown and Pressure Drop.

Ben’s dedication to reviving the demand for cask gives me hope, and it definitely sounds like it’s time to snap out of my nostalgia. As such, I promise that I will try my very best not to be appalled and whinge about the good ol’ days the next time a pint of cask costs me a fiver. And maybe at the Cask 2019 event, I’ll finally get to see what Smog Rocket tastes like on cask. Now there’s something to look forward to.